“In his three bolt-from-the-blue games with the Knicks, Jeremy Lin has proved too quick for opposing defenders, too quick for professional basketball’s marketing machine, even too quick for New York’s black market in counterfeit goods.”
Amidst the “Linsanity” that has taken over the city, fans have been scrambling to find and buy Jeremy Lin merchandise, only to find that they have not yet been made. Jim Root, owner of the official Knicks uniform store near MSG, reports that the earliest shipment of authentic Lin jerseys will come in two weeks time. After being on the starting lineup for only a week, Jeremy Lin has become an overnight sensation with his fans. Even David Chang, owner of Momofuku restaurants, has commented that “dressing up as a superfan is not his style,” yet he is enticed to buy a Lin jersey. He calls the introduction of Lin to the NBA “the most important event for Asian-Americans in sports history.”
Thu Feb 9
Retailers Scramble to make Jeremy Lin jerseys
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